Use of a small video (10-30 seconds) instead of an image can be eye-catching.
A short video along with text can draw the eye in a home page to attract customers and encourage them to see more of your site. Worried about video on 4G then Dynamiser can use an image instead of a video when your site is accessed via mobile.
The video can be your own and stored on your website or one you have posted to YouTube or Vimeo. Stick it on a loop, remove user controls and add some great text and you have your users attention. Also think about a static image to start to entice people in.
Let’s look at Lottie’s Gallery for inspiration. For her site, she has a great landing page that is image/video based, Lottie starts with a great ‘Selfie’ to kick things off